Reduce Waste By Waste

is a new age life style

NEW Collection


We're inviting you to make a difference. Together. Now.

The Chief Project is a Hong Kong based eco-conscious handkerchief brand, making high quality handkerchiefs with reclaimed, luxury fabric. By using our products, we are one step closer to a 3-win situation - reduce personal waste, reduce fashion-industry waste and support local economy.

Sign up to learn more about sustaible lifestyle in Hong Kong and our upcoming new patterns!